Zero waste is all about habits, not morality

Last month, I helped the amazing @anakresina and @dominictaranto collect used disposable coffee cups from our office bins at @redbubble.

Like most offices, we have a bin at each pod of desks, plus the big ones in the kitchen. For one week, the three of us casually trawled through countless bins dotted around two floors of our Melbourne office, collecting as many cups as we could.

It’s been a great way to raise awareness. We’ve been super conscious not to make anyone feel bad – I am a firm believer that the point of zero waste is all about habits, not morality. In order to keep moving forward; education, inspiration and incremental habit-forming is key. The next step for this project is the inspiration piece and I can’t wait to show you what they have planned for these cups. They’re about to bloom into something very special.